Double Diamond

The front and back views of a tanker taken from the 1959 Annual Report of Ind Coope. The blurb that goes with states that it ".. shows the newly designed livery for Ind Coope transport ...

... one of the biggest of Ind Coope's fleet of 35 road tankers, used for conveying beer from brewery to bottling plant. This tanker holds approximately 92 barrels of beer – that is over 52,000 bottles of Double Diamond...". Courtesy Ray Anderson

Courtesy Roy Denison

Courtesy Roy Denison

Double Diamond

Works Wonders!

Originally a pale ale first brewed by Allsopps in the 19th century. Under the ownership of Ind Coope Ltd, then Allied Breweries, the beer became a major bottle and keg brand, particularly from the 1940s to the 1970s.

From a series of adverts for Double Diamond

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Some Double Diamond advertising

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  Swan, Abergavenny: WRB 2009
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  Railway, Ashbourne: SP 2007
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  Railway, Ashbourne: MBr 2017
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  Talbot, Berriew: Kel (Brisbane)
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  Leicester Road, Market Harborough: SP 2006
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  Mill Hill Lane, Leicester: BHK 2008
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  Mill Hill Lane, Leicester: SP 2017
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  Butchers Arms, Reapsmoor: BHK 2013
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  Royal Oak, Rhayader: SRH 2008