Flowers Breweries Ltd

Messrs. J.W. Green Ltd., New (Phoenix) Brewery, Luton, Beds. Brewers’ Journal 15th August 1900

Letterhead in 1923

Letterhead after the name change

Letterhead 1956

Courtesy Google Streetview. The sign of the former Three Horseshoes in Leagrave, showing the brewery's 'JWG' monogram. Although the pub was demolished in 1994 the sign still stands in the middle of a roundabout at the road junction which the pub formerly graced, and which is to this day known as the Three Horseshoes roundabout. This is at the junction of Marsh Road and Bramingham Road.

Six Bells, Woodchurch, Kent

Flower's Breweries Ltd (formerly J W Green Ltd), Phoenix Brewery, Park Street West, Luton, Bedfordshire

Founded by Henry and Frederick Pearman in 1857 and sold to John William Green in 1869. Registered in September 1897 as J W Green Ltd.

Acquisition and Closure Trail:

• Luton Brewery Co. Ltd. Acquired 1898.
• Glover & Sons Ltd of Harpenden. Acquired by J W Green Ltd in 1919 with 19 of their public houses and was closed.
• W & S Lucas Ltd, Hitchin, Hertfordshire. Acquired in 1920 with 52 tied houses. Closed 1923 and brewery demolished 1963.
• Morris & Co. (Ampthill) Ltd. Acquired in 1926 with 72 tied houses and closed.
• Adey & White Ltd, St Albans. Acquired by J W Green Ltd in May 1936 with 56 public houses and was closed in July of that year. Most of the buildings were demolished.
• E. & H. Kelsey Ltd, Tunbridge Wells. Acquired in 1948 with 84 tied houses. Brewing ceased end June 1955.
• J & J E Phillips Ltd, Royston, Hertfordshire. Acquired in 1949 with 150 tied houses. The brewery was later used by a wholesale confectionery manufacturer and then demolished. Now a supermarket.
• Soulby, Sons & Winch Ltd, Anchor Brewery, Alford, Lincolnshire. Acquired in 1951 with 144 tied houses and brewing ceased 1952.
• Fenwick & Co. Ltd of Sunderland. Acquired by George Younger & Son Ltd in 1898 and was sold to J W Green Ltd. with 101 houses in 1952.
• Mowbray & Co. Ltd, Grantham Brewery. Acquired in March 1952 with 200 tied houses. Brewing ceased in 1964.
• E K & H Fordham Ltd, Ashwell, Hertfordshire. Acquired in 1952 with 91 public houses and became a bottling stores which was closed in 1965. Flats and houses built on the site 1969.
• Flower & Sons Ltd, Stratford-upon-Avon. Acquired by J W Green Ltd in 1954 who then changed their name to Flowers Breweries Ltd.

Takeover by Whitbread:

Acquired by Whitbread & Co. Ltd in 1961. The Phoenix Brewery was closed 1969 when Whitbread's giant new brewery in Oakley Road Whitbread Luton, was opened (this in turn being closed in 1984). Most of the Park Street brewery was demolished in 1977. However, a test plant may still having been brewing at Park Street in the 1990s.

• List of J W Green Ltd Bedfordshire pubs
• List of J W Green Ltd Buckinghamshire pubs
• List of J W Green Ltd Hertfordshire pubs
• List of J W Green Ltd Lincolnshire (etc) pubs (1952)

An assortment of views of the brewery

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  The brewery in 1955
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  A Green's pub in the 1930s
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  The former offices in the 1970s
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  The former brewery offices
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  An image from Keith Hayward, July 2006, of the JW Green sign on the former offices (now demolished).
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  The Wheelwrights Arms in 2006

An assortment of labels from the company

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Entry in the Trade Mark Registry Registration No  : 180,482 Description  : Lutonian Pale Ale & stout and signature Date of Application  : Used Prior to 1875?  : NO Registration No  : 518,399 Description  : Man sitting on a barrel Date of Application  : 04/12/1930 Used Prior to 1875?  : NO